Shortcut to this page:
What is a channel?
A "channel" is a channel / route to market.

eg ebay is a channel. Amazon is another channel.

So the phrase "multi channel" means selling on multiple channels (eg selling on both your website, ebay, Amazon, and perhaps others too).

Shortcut to this page:

© 2023 ph9 Ltd. Any FAQ, guides, advice or acticles here is provided "as is" with no warranty and as per our terms and conditions at